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Why is Bo Rangement not participating in Black Friday?
Reason number 1
Because I don't want to get into trouble
By offering exceptional discounts to attract you to me more easily (perhaps), I don’t want to get into trouble or feel frustrated during my intervention. Indeed, I think I have set a fair rate based on several criteria (market, competition, service, hourly wage, etc.). In all honesty, working for less does not suit me and does not satisfy me.
Reason number 2
Because my prices should not be a brake/motivation for you
Why should a low price motivate you to use my services? If you wish to use Bo Rangement’s methods, I hope that you do so with full knowledge of the facts and that your main source of motivation is the desire to offer you my expertise. No ? At the risk of sounding harsh, but I would rather revise my communication strategy or my offer to conquer my core target and address the right person, in the best way, than lower my rates to beg for new clients. Ouch, I said it but it feels good!
Reason number 3
I find it unfair to my former clients
I operate very much from the heart and I honestly feel that allowing other prospects to get the same service for much less would be frowned upon by the clients who have already trusted me. I may be wrong, but in any case, I want to be fair to everyone and at peace with myself.
Reason number 4
I prefer the contest
You will tell me: contests are also marketing operations! True… But I prefer to offer a contest rather than sell out my prizes. The contest is a marketing operation, of course, but I can adapt it to my own way and without frustration. The advantage for you is to win a prize thanks to your participation and your loyalty, but it can also allow me to make a new offer known, or simply boost the traffic on my website. The contest can reinforce my online visibility, and I’m not going to spit in the soup, but I don’t say no to a little more visibility.